Privacy policy

Effective date: July 10, 2026

Claymio (“we”, “us”) takes your privacy seriously. This policy explains what we collect, how we use it, and your choices.

What we collect
- Photos you upload (of people and pets) to create your AI preview and your handmade figure.
- Order and contact details: name, email, shipping address, and the customization choices you make.
- Preview-access email information: when you enter an email to continue creating previews, we collect the email address, whether you separately chose to receive marketing, and limited records such as the capture source and first/latest capture times.
- Preview-help requests: if you choose to contact us through the preview tool, the email address and message you provide so we can respond to that request.
- Basic usage data: device/browser info, site activity, analytics, advertising measurement, and error-monitoring data to improve the site and understand how Claymio is used.

We do not ask for or need sensitive information beyond the photos you choose to share.

Preview access and email choices
- We use the email entered in the preview access prompt to manage preview access and related usage limits. Providing the email for this purpose does not by itself mean that you agreed to receive marketing.
- We may create or update a limited Shopify Customer record containing the email, preview-email source, first/latest capture times, and the version of the consent wording shown when an explicit marketing choice was made. Shopify is our source of truth for current email subscription and unsubscribe status.
- The optional marketing checkbox is separate and is not selected by default. You can continue creating previews without selecting it.
- If you actively select the checkbox, we use single opt-in and may add you to our marketing audience for occasional gift ideas, new preview styles, and Claymio studio updates. You can unsubscribe at any time.
- Leaving the checkbox unselected does not unsubscribe an address that is already subscribed. A previous unsubscribe, pending status, or other Shopify marketing restriction is not overridden merely because the email is entered again.

How we use your photos
- To generate your AI preview and to guide our artisans in making your figure.
- Photo generation is performed with the help of a third-party AI image-processing provider. Your photos are sent to that provider solely to produce your preview. We describe this by service category rather than naming a specific provider unless a provider is later finalized for public disclosure.
- Your uploaded photos may include identifiable people, children, pets, family members, or friends. By uploading a photo, you confirm that you have the right to use it for this purpose and have any permission needed from the people shown.
- We do not use uploaded photos for identity verification, face recognition, or creating biometric profiles.
- We do not sell your photos, and we do not use them to train public AI models.
- We may show finished-product photos as examples in marketing only with your permission. We will ask first, and never publish your uploaded source photos.

Where your data is stored
- Uploaded photos and previews are stored with our hosting and storage providers on secured infrastructure.
- Email addresses entered for preview access and the limited capture/consent records described above may be stored in our restricted preview-access systems and synchronized to Shopify as a Customer record.
- Preview-help requests may be delivered as an internal text-only notification through transactional email and customer-support communication providers. We use the email address and message you provide to respond, do not automatically attach your preview or photos to that notification, and do not automatically add you to marketing.
- Payments are processed by Shopify and its payment providers; we do not store your full card details.
- We may use service providers by category, including Shopify for storefront/cart/checkout/orders/payments, hosting and storage providers, AI image-processing providers, analytics providers, advertising measurement providers, and error-monitoring providers.

Advertising, analytics, and cookies
Claymio may operate across both claymio.com and preview.claymio.com. The preview system is hosted separately from the Shopify storefront so customers can create and confirm an AI preview before checkout. We use analytics and advertising tools to understand this journey from site visit to preview creation, cart handoff, checkout, and purchase.

We may use:
- Essential cookies and similar technologies for cart, checkout, payment, security, site operation, and Shopify order status features.
- Analytics tools such as Google Analytics to understand site usage and improve the experience.
- Session replay / UX analytics such as Microsoft Clarity to diagnose usability issues.
- Error monitoring such as Sentry to find and fix technical problems.
- Advertising tools such as Meta Pixel and Facebook & Instagram advertising tools for ad measurement, conversion optimization, retargeting/remarketing, and understanding whether ads lead to preview or checkout activity.

Customizer events we may send to advertising or analytics tools include limited event names and non-sensitive parameters such as PhotoUploaded, PreviewGenerated, PreviewConfirmed, and CartHandoffSubmitted. These events help us understand the preview funnel and improve ads, but they are not the uploaded photos or the preview images themselves.

We do not send uploaded photos, photo URLs, prompts, base text, preview IDs, confirmation IDs, confirmed preview URLs, names, emails, phone numbers, shipping addresses, or customer-entered text from the Customizer to Meta.

You can manage cookies in your browser settings. Where required or supported, we may also provide privacy choices through Shopify Customer Privacy tools, including a data sharing opt-out page.

How long we keep it (data retention)
- If you do not place an order: temporary generation results may be deleted automatically after around 15-30 days.
- If you place an order: we keep your photos and order materials until about 90 days after delivery so we can support you, such as remakes or questions. After that, order-related images and materials are deleted or anonymized unless we must keep limited records for legal, tax, accounting, fraud-prevention, or dispute-resolution reasons.
- Preview-access and email preference records: we retain limited records as reasonably necessary to manage preview access, maintain the Shopify Customer record, honor subscription or unsubscribe choices, prevent abuse, and meet legal obligations. You may request access or deletion as described below; we may retain limited suppression or compliance records where necessary to honor an unsubscribe or legal requirement.
- We keep basic transaction records longer only where required by law, such as tax or accounting records.

Your choices
- You can ask us to access or delete your personal data at any time by emailing support@claymio.com.
- You can opt out of marketing emails at any time using the unsubscribe method provided in the message or by contacting support@claymio.com. Unsubscribing from marketing does not prevent you from using the preview-access email for its non-marketing purpose.
- Depending on where you live, you may have rights to access, correct, delete, or opt out of certain uses of your personal data. If you are in California, you may have rights under the CCPA/CPRA. To exercise any of these, just contact us.

Contact
Questions about privacy? Email support@claymio.com.